With Facebook Advertising, you can deliver your ads to the people who are most likely to find it useful. Facebook Ads take the form of text & image or video, showing your ads on News Feed, Right Column, or even the Facebook Audience Network. With Facebook Ads, you can reach the huge number of Facebook users in Worldwide or just Indonesia.
Facebook Ads are available for several types of objectives:
Brand awarenessIncrease awareness for your brand by reaching people who are more likely to be interested in it.
Local awarenessPromote your business to people who are nearby
ReachShow your ad to the maximum number of people.
TrafficSend more people to a destination on or off Facebook.
EngagementGet more post engagements, Page likes, event responses or offer claims.
App installsGet more people to install your app.
Video viewsGet more people to view your video content.
Lead generationDrive more sales leads, such as email addresses, from people interested in your brand or business.
ConversionsDrive valuable actions on your website or app.
Product catalog salesCreate ads that automatically show products from your product catalog based on your target audience.
Store visitsGet more people nearby to visit your brick-and-mortar locations.
How does it work?
Facebook Advertising uses several targeting options to deliver your ads to your targeted audience. The ads are sold as an auction basis, with charge types of CPC, CPM, or CPV (Video). Some targeting options in Facebook Ads include:
- Business and industry
- Family and relationships
- Fitness and wellness
- Food and drink
- Hobbies and activities
- Digital Activities
- Mobile Device User
- Education levels
- Specific school
- Field of study
- Graduation years
- Target people who like my FB page
- Friend of people connected to targeting
- Target friend of connections
Benefit of Facebook Advertising
- Reach Facebook users, which are around 80M-90M users in Indonesia.
- Effectively deliver your ads to the targeted users using Facebook’s targeting options.
- Advantage in demographic targeting compared to other platforms, due to Facebook’s user demographic data.
- Use custom audience targeting to reach the exact people you want.
- Expand the reach out of Facebook using Facebook Audience Network
Who is It For?
Facebook Advertising is suitable for companies or brands who want to generate awareness, drive conversions, increase Facebook Page Likes, and many more. In terms of reach, Facebook also has very broad reach due to its huge number of users and its own Facebook Audience Network.