Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic. Google Analytics shows you the full customer picture across ads, videos, social tools, websites, tablets, smartphones, and more.
Google Analytics lets you do more than measure sales and conversions. It also gives insights into how visitors find and use your site, and how to keep them coming back.
We provide comprehensive web analytics service. We will check and analyze your website, then make well-explained report of its performance. With our knowledge and insights, we also provide consultation for you to improve your website and help you make informed decisions based on the data.
How does it work?
There are four main components to the Google Analytics system: data collection, configuration, data processing and reporting.
Collection: You can use Google Analytics to collect user interaction data from websites, mobile apps, and digitally connected environments like kiosks or point of sale systems.
Processing: Once the data from a user have been collected on Google’s servers, the next step is data processing. This is the “transformation” step that turns your raw data to something useful.
Configuration: In this step, Google Analytics applies your configuration settings, such as filters, to the raw data.
Reporting: Typically, you will use the web interface at www.google.com/analytics to access your data. However, it is also possible to systematically retrieve data from your Google Analytics account using your own application code and the Core Reporting API.
Benefits of Google Analytics
Get to know your audience
Google Analytics helps you analyze visitor traffic and paint a complete picture of your audience and their needs. Track the routes people take to reach you and the devices they use to get there with reporting tools like Traffic Sources.
Learn what people are looking for and what they like with in Page Analytics. Then tailor your marketing end site content for maximum impact.
Get more conversion and better performance
Google Analytics has the latest in full credit measurement. Sophisticated tools like Multi-Channel Funnels and Attribution show how all your campaign elements work together – so you can give the most credit to those that work best.
Remarketing can help you reach your most engaged user and see the impact of your message at the moment it’s delivered.
Site Speed, Alerts, and In-Page Analytics let you reach peak capacity by helping you avoid slow page loads, poorly placed content, and site crashes due to high visitor volume.
Test. Adapt. Succed. Repeat
Google Analytics helps you understand which digital marketing strategies perform best. Make changes, re-measure, and test some more to meet your performance goals. Have more than one group weighing in? Share valuable insight and dashboards with your colleagues and generate reports tailored to the needs of different teams.
If there is a dip in traffic patterns, Custom Alerts lets you know so you can act immediately.
How will us serve you regarding it?
We will check and analyze your website then make the well-explained report of its performance. We can also provide the consultation for you to improve your website and help you to make informed decisions based on the data.