Google Display Network (GDN)
Google Display Network (GDN) utilizes Google’s network of publishers to place your display ads across more than 40.000 websites, videos, and applications. Display ads take the form of banner ads, and can use text, image, video, or rich media format. With several options of advanced targeting method, your ads will be able to reach from broad to highly targeted users, according to your targeting needs.
How Does It Work?
With Google Display Network, we help you to place your text, image, video, or rich media ads on relevant placements across Google’s network of publishers by using Google Display Network’s advanced targeting methods. You also have the options to pay based on CPC (Cost-per-Click) or CPM (Cost per Thousand Impressions) charge types, making it highly cost-effective.
To reach your relevant target users, Google Display Network provides you with several targeting methods:
- Contextual Targeting
- Interest Targeting
- Topic Targeting
- Placement Targeting
- Geographic and Demographic Targeting
Show ads on sites related to your keywords.
Able to connect with interested consumers at the exact moment they’re actively engaged in highly relevant content across the entire Google Display Network. Use keyword-level targeting and bidding to reach your best customers.
Show ads based on user interests.
This form of audience targeting lets you target people whose online behaviors show they share a common interest, like sports or travel. Then you can show them highly relevant ads wherever they are online.
Show ads on specific websites that you choose.
Choose a whole site or just the specific pages where you want your ad to appear. If you sell men and women clothing, you can choose a website about style or fashion.
Show ads on pages about specific subjects.
- Arts & Entertainment
- Autos & Vehicles
- Beauty & Fitness
- Books & Literature
- Business & Industrial
- Computer & Electronics
- Food & Drink
While usual Google Display Advertisement has broad targeting, Google Display Network Remarketing has a special feature which make it possible to target our ads to appear only to people that already visited our website.
Benefits of Google Display Network
Google Display Network is most useful to boost your brand awareness and deliver your message. It accomplishes this by placing your ads across great deal of relevant Google Display Network publishers (websites, videos, apps), getting users accustomed to your products or services.
Google Display Network is also very useful in helping you find your most relevant user segment, because you can blast your ads to various user segments and see which ones has the best response to your products or services.
In conclusion, with Google Display Network you can:
- Utilize text, image, video, or rich media to convey your brand message
- Boost brand awareness
- Place your ads on websites that are relevant to your brand, products, or services
- Reach from broad to highly targeted users
- Finding the right target users, with the best response to your products or services
Who is It For?
Google Display Network is highly suitable for companies or brands who want to generate awareness of their brand, products, or services. With the combination of its targeting method and broad network of publishers, you can reach broad but highly relevant users.